/00Our approach
Anyone can generate
a website now.We’re counting
on it.
We use AI in almost everything we build. The difference isn’t the tool - it’s knowing what has to be true before the tool’s output is safe to run a business on.
/01The honest take
AI is genuinely good. That’s not the problem.
What AI does brilliantly
- +Generates a working first draft in minutes
- +Costs almost nothing to try
- +Produces clean-looking layouts from a prompt
- +Writes passable copy on any topic
Where it quietly fails you
- →Code that runs is not code that's secure
- →A page that exists is not a page that ranks
- →No one is accountable when it breaks unexpectedly
- →It answers your prompt - it never questions your strategy
/03How we do it
Thorough is a process,
not a promise.
Weeks 1–2
Audit
We go inside your analytics, market and funnels before recommending anything. Consumer behaviour, competitor positioning, search demand - mapped.
You receive
- Written diagnosis document
- Competitor & keyword map
- Priority list, ranked by impact
Week 3
Plan
One page. The number to move, the channels that move it, the budget, the timeline. Nothing starts until you've signed off on it.
You receive
- One-page growth plan
- Scope & timeline agreement
- Success metrics, defined upfront
Weeks 4–10
Build & launch
Sites, dashboards, stores, AI workflows - shipped in weekly increments you can see, in a shared tracker. No six-week silences.
You receive
- Weekly shipped increments
- Shared progress tracker
- Staging access from day one
Ongoing
Compound
Monthly reviews against the plan. What worked gets more investment; what didn't gets stopped - in writing, with reasons.
You receive
- Monthly written review
- Reallocation decisions, documented
- A number that moved
/04The standards
The checklist AI doesn’t run for you.
Every build ships against these. Not aspirations - the working definition of “done” here.
Database - level access controls
Where the architecture calls for it, database rules restrict each user to the records they are authorised to access - enforced below the interface layer.
Performance tested before launch
Core Web Vitals and loading behaviour are checked across representative devices and network conditions, not only a single lab score.
AI risks reviewed
AI-enabled systems are tested for relevant misuse and data-exposure risks, with safeguards matched to the information and workflow involved.
Your accounts, your ownership
Domain, hosting, analytics and code live in accounts you own. Leaving us should be easy - that's what keeps us good.
Access control by default
Auth, roles and permissions designed before the first screen - not bolted on after a breach scare.
Accessibility & reduced motion
Keyboard navigation, contrast, and calm fallbacks for motion-sensitive visitors. A wider audience is also just more customers.
/05The difference
Where each option honestly wins.
| What matters | AIYou + AI tool | FreeFreelancer | NeoNeoptima |
|---|---|---|---|
| First draft in hours | Yes | No | No |
| Cheapest possible start | Yes | No | No |
| Strategy questioned before build | No | No | Yes |
| Security reviewed & enforced | No | Varies | Yes |
| Accountable when things break | No | Varies | Yes |
| Built to rank, not just exist | No | Varies | Yes |
| Monthly results, in writing | No | No | Yes |
Yes - the first two rows aren’t ours. If a quick draft is all you need, use the tool. Genuinely.